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Highwoods announces plans for Gulch Central at 1010 and 1100 Broadway

Highwoods Properties announces Gulch Central, a forward-thinking destination for companies, creatives, and visitors where three distinct concepts – 1100 Broadway, 1010 Broadway, and Asurion – are united as a new model for urban living.

Highwoods plans two-tower ‘Gulch Central’ district on Broadway

By Drew Hutchinson for Nashville Business Journal

Two years after breaking ground on Asurion’s work hub in the Gulch, Nashville’s biggest office landlord has announced plans to mold the area into a billion-dollar district.

The local office of North Carolina-based Highwoods Properties Inc., along with Nashville’s Hastings Architecture, is planning Gulch Central, a two-tower development nestled between Broadway and Church Street. Steps away is the firms’ most notable collaboration so far, Asurion’s 550,000-square-foot headquarters.

Nashville Business Journal sat down for an exclusive interview with Brian Reames, a senior vice president at Highwoods (NYSE: HIW), and William Hastings, a principal at Hastings Architecture. The two, who have known each other for more than 20 years, said that including Asurion’s building, their sites’ development value would exceed $1 billion when complete.

“Instead of a project, [Gulch Central] has become a neighborhood, a destination, the tissue that’s missing right now between all the great things that have been done in the North Gulch,” said Hastings, whose parents founded the architecture firm.

Read the full story here.

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